In 2011, Sam opened Videri Chocolate Factory in downtown Raleigh, joining the ranks of the less than two dozen bean-to-bar chocolate makers in the country at the time. Videri chocolate is made with the finest cocoa beans, cocoa butter and organic cane sugar. The company does not use artificial flavorings or fillers, such as soy lecithin, xanthan gum and emulsifiers. All ingredients are thoughtfully procured, using sustainable purchasing standards. Videri’s production facility is allergy friendly and the chocolates are made without tree nuts, peanuts, eggs, soy or gluten. 

Since 2014, Videri has won eight Good Food Awards for its chocolate bars and confections; the awards honor superior tasting products made by companies that demonstrate social and environmental responsibility. Its 4,000 square-foot facility in Raleigh’s Warehouse District is home to a small batch chocolate factory, coffee shop and chocolate shop. In 2023, Videri was named one of the 10 best chocolate shops in the country by USA Today. For five years in a row, Videri has been named Best Chocolate in the Triangle in the annual readers’ poll by Indy Week. Videri has also been featured in GQ, The Wall Street Journal, The New York Times, Southern Living, Garden & Gun, Condé Nast Traveler, The Associated Press, Our State Magazine, North Carolina Weekend and many more.